I'm a moderately active and engaged Facebook user (to my eternal shame), so in the run-up to the Facebook Q3 results later this month I thought I'd see what ads Facebook are offering me.
On desktop: zip. None. Nada. Niente. Wala. Nichts. Plenty of recommended pages, but nothing that looks like it would give anyone even a sniff of revenue. It took several reloads before I triggered a single sponsored link: "Online savings account" from GE Capital Bank. Not even remotely relevant. Note that now and again I click particularly irrelevant ads to hide them with appropriate feedback (irrelevant / duplicate / against my views etc) but this month FB seems to have run out of anything to show me.
On mobile: I scrolled down several days in my stream and there was nothing. No ads at all. So, this vaunted Facebook mobile advertising...
Facebook is currently priced at $51.07 a share, up from sub-$30 3 months ago. What. The Fuck? I wait with keen interest to see what they show this quarter in mobile revenue. Either they're making a heck of a lot from selling social graph information to clients for advertising elsewhere, or they're about to get their pants pulled down and rogered with the traditional curare-tipped iron fencepost.