Ideas that seem attractive but are corporate suicide

A huge loss for popular entertainment when Amazon successfully lured "Top Gear" hosts Clarkson, Hammond and May from the BBC: Apple were trying to hire them too:

Apple is said to have made an unprecedented bid to secure the stars of “Top Gear” when they exited their BBC series earlier this year. But Amazon ended up winning the bidding war for Jeremy Clarkson, James May and Richard Hammond in July.

Can you imagine that? Apple, headquartered in the terminally hip and politically correct city of Cupertino in California, recruiting Mr. Jeremy "Jezza" Clarkson, famous for such quotes as:

• It's very fast and very, very loud. And then in the corners it will get its tail out more readily than George Michael
• The problem is that television executives have got it into their heads that if one presenter on a show is a blond-haired, blue-eyed heterosexual boy, the other must be a black Muslim lesbian.
• Britain's nuclear submarines have been deemed unsafe... probably because they don't have wheel-chair access.

being employed by Apple? Within one week the Apple PR and HR departments would have a "CLARKSON" page, printed on bright red paper bordered with exclamation marks, on the front page of their operational playbooks. The only potential upside for Apple is that Tim Cook, Apple's openly gay CEO, would know with a high degree of certainty what would take up 90% of the allocated time in media interviews, and he's probably got the self assurance to handle it in a relaxed manner - I'm sure he'd rather be asked about Clarkson than about working conditions in Apple's Chinese factories.

It's a crying shame that Amazon, headed by the Dread Pirate Bezos, won the bidding war. When Jezza goes on his next rant to terminally offend half the Western World (and about 0.1% of the rest of the world, who have more pressing and immediate concerns for their welfare than the spoutings of Clarkson), Bezos won't even raise an eyebrow; I can assure you that he doesn't give a bodily functional about the squeals of the masses, as long as Clarkson continues to rake in the dough.